Setting the Price!

Remember my objective is to sell your property for the highest price in the shortest time that the market will bear. While pricing too low will keep you from receiving full value; pricing too high will keep your property from selling. When a property is priced too high, potential buyers looking in a lower price range will never see it, while those who can afford the higher price will recognize that your property is not good value.

• Recent Home improvement and renovation costs.
• Plans to move to a higher priced home.
• Original cost of home was too high.
• Current knowledge of real estate market information.
• Wanting to leave extra "Bargaining Room".
• Emotional attachment to the property.
• Testing the market.

When a property first comes on the market, there is a flurry of activity surrounding it. This is the critical time when other Realtors and potential buyers will show the most interest. If the property is overpriced, interest will soon disappear and even if the price is later lowered, many potential buyers will have been lost.